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Overview is the leading authority on bourbon and American whiskey journalism, hosted by Tom Fischer. For the new logo, we wanted to evoke a sense of legacy and tradition, with a modern, uplifting treatment fans would love. An important part of the brand’s identity is its standing as one of the oldest whiskey blogs on the internet. The recurring theme that arose during our discussions was that of a deer. The logo’s symbol was derived from subtly placed antlers, which form the silhouette.

Art Direction, Logo Design, Brand Identity Styleguide, Social Marketing Ad

Social media

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