Augmented Labels,
Future  Foods

We want unexpected and playful surprises in daily life. This is an experiential project in reply to the society towards AR-enhanced life. As we buy foods regularly and eat every day, it is a unique touchpoint to apply interesting augmented experiences.

In this case study, you’ll see the background information of foods through glasses when you pick up food, cut food, and serve food on a dish. It is another way of labeling foods instead of putting a sticker on them.

Photo: Masahiro Naruse

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