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Hamico and Icepop Socks are recently launched fun-base products in the states. I made those package designs and they were eventually showed at NY NOW, one of the biggest market exhibitions in NYC. Due to the regulation on the font size, it was challenging that it had to keed certain size but need lots of information. I presented a solution using multiple icons.

Package Design, Illustration, Layout Design, Event Booth Graphic
Project management, booth design, and photo: Actus ltd.


NY NOW was held at Javits Center NYC. Refer to their statistics, there were more than 20,000 buyers, 2,300 brands, and the attendees were from 66 counties.

©Masahiro Naruse 2021 - All rights reserved.