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Overview

Lumma is a silicone menstrual cups manufacturer on their business for decades. Today, their products are used in the most prestigious medical facilities in Brazil. The company needed a new brand identity to broaden their service worldwide including the U.S. My approach was highlighting it’s unique colors and streamlined it to a consistent style. The selected fonts were elegant yet friendly with its soft edges. Collaborated with a photographer and illustrator. The direction was shared with rough sketches and collages.

Brand Identity, Art direction, Logo Design, UI design, Package Design,
Photo Direction, Illustration Direction


Website

︎  AWARDS  ︎
Muse Creative Awards (Gold Muse)
AWWWARDS (Honorable Mention)





Marketing

Social marketing contents were also aligned with the
brand styleguide. The photos and illustrations were directed toward soft,
natural, and friendly way.




©Masahiro Naruse 2021 - All rights reserved.